The Sales Leader Journey

A welcome program that takes prospects through a 90 day journey to transform their business with Salesforce. This is the first part of a 3-part journey.

Project Overview

The Sales Leader Journey

A welcome program that takes prospects through a 90 day journey to transform their business with Salesforce. This is the first part of a 3-part journey.

Project Overview

The Problem

Sales leaders can transform their business with Salesforce by increasing their revenue, velocity of sales, and cost of sales — but it can be confusing where to start once onboarded.

The Solution

A welcome kit that takes customers on a compelling journey and walks them through their business transformation with Salesforce.

My Responsibilities

Graphic design, illustration, visual design, information architecture

Campaign Pages

Sales Journey

Pretty cool, right?

Learn more about me by seeing how I work.

Project Details

Web Pages

There were a few pieces to this project, and the web pages were the final pieces. I didn't work on them initially, but took it over halfway through in order to improve the user experience.

Re-Organizing the Content

A simple re-org grouped all information by topic so the pages are more consistent. Users can focus only on the information they need rather than jumping back and forth between pages.

Web Page Improvements

Improvements resulted in fewer pages, less clutter, and clear CTAs.