Small Business Studios
An initiative focused on helping small businesses build creative digital marketing skills through Meta platforms. It includes a U.S. tour of five major cities and a virtual hub.
Project Overview
The Problem
Insights from conversations with small business owners in previous Meta Boost events shows that content creation and creative strategy are among the top pain points for them when it comes to growing their businesses.
The Solution
Small Business Studios aims to help small businesses build creative digital marketing skills by providing free workshops and trainings, content creation opportunities, and 1:1 support. It takes place in five major U.S. cities (Detroit, Columbus, Kansas City, Austin, and San Diego) as well as online.
My Responsibilities
Graphic design, web design, motion graphics
Photos taken from Meta Boost Small Business Studios' photo library.
Registration Page and Emails
A registration page and a set of emails are created with information specific to each city.
Banner Ads
Sets of banner ads help promote each city event to drive registration.
Reels Activations
Event attendees get hands-on experience with three Instagram Reels effects. Each activation is accompanied by a quick tutorial video that loops throughout the event.