S3 Lodge at Dreamforce

A space at Dreamforce where customers come to take a deeper dive into Sales, Service, and Small Business Essentials products.

Project Overview

S3 Lodge at Dreamforce

A space at Dreamforce where customers come to take a deeper dive into Sales, Service, and Small Business Essentials products.

Project Overview

The Problem

Customers and prospects come to the S3 Lodge at Dreamforce to take a deeper dive into Sales, Service, and Small Business Essentials products. How do you create an immersive experience that inspires customers and prospects to explore, learn, and have fun?

The Solution

"Expedition" is the overarching theme for the S3 Lodge. It draws inspiration from the tree rings of a tree slice and creates an immersive experience that is carried throughout the space: through its demo experiences, activations, and architectural components.

My Responsibilities

Graphic design

Journey Passport

Guided traffic flow throughout the S3 space with this passport.

Columns

Designated outdoor and indoor spaces with column-wraps and customer posters.

Salesforce + Google Stations

Designated demo spaces for the Salesforce and Google partnership.

Pretty cool, right?

Learn more about me by seeing how I work.

Project Details

About Dreamforce

Dreamforce is the most inspiring technology event of the year. Powered by Salesforce, Dreamforce is the destination for customer success, innovation, equality, and trust. Dreamforce demonstrates business is the platform for change.

Through its focus on customer experience, Salesforce creates an immersive, integrated Dreamforce National Park experience where Trailblazers from every industry and every role come to learn how to deeply connect to their customers, accelerate their personal and company success, strengthen the community, and develop a world-class customer experience.

About the S3 Lodge

The Sales, Service, and Small Business Essentials Lodge (S3 Lodge) is a component of Dreamforce. It is a product-focused space that provides a low-pressure 1:1 learning environment with a like-minded community as well as deep dives into specific, relatable topics by product and industry experts.

S3 Lodge Concept

The overarching theme for Dreamforce 2018 lodges was Expedition (an ode to exploration and an appreciation for the journey). The S3 Lodge drew inspirations from the tree rings of a redwood tree slice.

Passport - Customer Journey

The passport keeps customers engaged and helps them move throughout the space in four main steps.

Passport - Customer Tasks

Each step requires customers to perform certain tasks before moving on to the next step.